Does the C12 Group provide an ongoing re-supply of promotional materials?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
on of the Franchisee Training is set forth in Exhibit E.
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- Supplying initial start-up materials to aid in prospect development, member recruitment, and meeting facilitation, including guest binders, forms, stationery supplies, website-based resources, and promotional materials (FA Section III). The franchisee is responsible for purchasing and maintenance of a color printer and computer projector for their practice as needed with an
estimated cost between $300-$1000 to purchase (FA Section IV.1.b).
- Supplying foundational print and audio resources, including online resources, which share content from C12 and affiliates (FA Section III). These will generally be made available prior to and during Training Week.
Continuing Assistance
Our obligations to you during the operation of your franchise include:
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- To co-plan a C12 executive briefing event, where an experienced C12 leader, peer, member, or other contributor will travel to your Territory at no cost to you to provide a C12 overview presentation to prospects and help you to address questions (FA Section III). You will incur the cost of locally hosting the event and you must schedule this event to coincide with the availability of one of C12's leaders or designated representatives.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group provides franchisees with an ongoing re-supply of C12 meeting process forms and promotional materials. Additionally, C12 Group offers an annual credit of $500 for franchisees to purchase promotional materials from their online store.
C12 Group also supplies initial start-up materials to aid in prospect development, member recruitment, and meeting facilitation, including guest binders, forms, stationery supplies, website-based resources, and promotional materials. C12 Group engages in marketing and promotions in the franchisee's territory by spending the Prepaid Marketing Fund on initiatives that directly promote the formation of new C12 Business Forums in the territory.
These initiatives include C12 Direct Mail Campaigns related to C12 introductory events or meetings, procurement of qualifying lists of leads, local advertising, banners and other displays for exhibiting, event sponsorships, and emarketing. C12 Group also maintains a C12 Marketing Co-op where they will pay a share of the cost of C12 marketing expenses at a rate equal to the franchisee's applicable Monthly royalty fee %.