What does the C12 Group provide for the C12 Direct Mail Campaign?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
C12 will conduct on your behalf a turnkey direct mail campaign as one means to generate prospects for these initial meetings (hereinafter "C12 Direct Mail Campaign") (FA Section III).
C12 has arranged for mailing lists, a contracted mail house, marketing materials, and options for letter format and style from which you may select when you order a C12 Direct Mail Campaign in conjunction with your first Introductory Event.
C12 will subsidize and co-op a portion of your campaign's cost (i.e., currently 17.5-30% based on your prevailing monthly royalty fee as a % of billings), as further described in 14 below (FA Section III), and the balance of the cost will be paid from the Prepaid Marketing Fund that has been designated from your Initial Franchise Fee.
If you order any additional C12 Direct Mail Campaigns after your Introductory Event, C12 will continue to subsidize and co-op a portion of your campaign's cost (i.e., based on your prevailing monthly royalty fee as a % of billings), as further described in 14 below (FA Section III).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group conducts a turnkey direct mail campaign on behalf of the franchisee as a means to generate prospects for initial meetings. For the C12 Direct Mail Campaign, C12 Group arranges for mailing lists, a contracted mail house, marketing materials, and options for letter format and style from which the franchisee may select when ordering a C12 Direct Mail Campaign in conjunction with their first Introductory Event.
C12 Group subsidizes and co-ops a portion of the campaign's cost, specifically between 17.5% and 30% based on the franchisee's prevailing monthly royalty fee as a percentage of billings. The balance of the cost will be paid from the Prepaid Marketing Fund that has been designated from the Initial Franchise Fee. If a franchisee orders any additional C12 Direct Mail Campaigns after their Introductory Event, C12 Group will continue to subsidize and co-op a portion of the campaign's cost based on the prevailing monthly royalty fee as a percentage of billings.
This service is part of the marketing and promotions C12 Group performs in the franchisee's territory by spending the Prepaid Marketing Fund on initiatives that directly promote the formation of new C12 Business Forums. The franchisee is required to spend the full prepaid marketing fund within 18 months of the execution of the agreement, and any unspent amounts will be forfeited as of that date.