What does the C12 Group provide to assist in generating prospects for the initial meeting?

According to the 2025 FDD, C12 Group provides a turnkey direct mail and/or email campaign to assist franchisees in generating prospects for their initial meeting. The funds for this campaign come directly from the franchisee's Prepaid Marketing Fund.

This means that C12 Group franchisees receive a ready-made marketing campaign to help them attract potential members to their introductory event. This support can be valuable for new franchisees who may not have experience in marketing or lead generation. The fact that the campaign is funded by the franchisee's Prepaid Marketing Fund means that the franchisee has some control over how those funds are used, but it also means that the cost of the campaign is borne by the franchisee.

This type of support is fairly common in the franchise industry, as franchisors often provide marketing materials and guidance to help franchisees launch their businesses. However, the specifics of the support can vary widely, so it's important for prospective franchisees to understand exactly what C12 Group provides and how much it will cost. Franchisees should inquire about the typical cost of such campaigns and the expected return on investment to properly budget and assess the value of this support.