What is the primary business of the C12 Group?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
C12 offers for sale and sells franchises. C12 does not operate any franchises itself in any line of business and operates no business other than its obligations as franchisor owed to its franchisees.
The business to be conducted by the franchisees is comprised of an executive development program to serve the needs of Christian business owners, CEOs, presidents, and their key staff, in which franchisees facilitate monthly Business Forum meetings, provide monthly one-on-one consultation, host seminars, and provide customized business and ministry-oriented materials and information to enhance the life and performance of their local members. C12 defines a Christian as a person who believes that Jesus Christ is Lord, the whole Bible is wholly true, and that God has an eternal plan for each believer's life and business, without regard to any particular religious affiliation or denomination in which such believing person participates. The market for the sale of franchises is comprised of such Christian persons. C12 Group franchisees ("Principal Chairs") will operate Business Forums themselves, and they may optionally hire individuals ("Associate Chairs") to operate additional Business Forums within their Territory.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, the primary business of C12 Group franchisees involves operating an executive development program. This program is specifically designed to cater to the needs of Christian business owners, CEOs, presidents, and their key staff members. Franchisees, also known as Principal Chairs, facilitate monthly Business Forum meetings, provide monthly one-on-one consultations, host seminars, and offer customized business and ministry-oriented materials. The aim is to enhance both the professional performance and personal lives of their local members.
The FDD specifies that C12 Group itself focuses on selling franchises and fulfilling its obligations as a franchisor to its franchisees. C12 Group does not operate any franchises in any other line of business. The target market for these franchises consists of Christian individuals who believe in Jesus Christ as Lord, accept the Bible as wholly true, and believe that God has an eternal plan for their lives and businesses. This definition is inclusive, regardless of any particular religious affiliation or denomination.
Principal Chairs have the option to hire Associate Chairs to help manage and operate additional Business Forums within their designated territory. This allows for scalability and expanded reach within the franchise. The FDD also notes that C12 Group's business model, centered around this executive development program, has remained substantially consistent since its founding in 1992. This long-standing approach may provide a level of stability and predictability for prospective franchisees.