Who primarily develops advertisements for the C12 Group?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
council that advises C12 with respect to its advertising. C12 utilizes primarily its in-house staff in developing advertisements but may from time to time retain advertising or marketing firms and/or graphic design artists to contribute to any particular campaign. There is no requirement that you expend any particular amount on advertising and/or marketing beyond the initial $10,000 in Prepaid Marketing paid along with the franchise fee. We also provide you with sample formats and artwork to assist with your local efforts,. If you do conduct advertising, we require yo
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, the C12 Group primarily relies on its in-house staff to develop advertisements. However, the C12 Group may, at its discretion, choose to hire advertising or marketing firms, as well as graphic design artists, to contribute to specific advertising campaigns.
This means that franchisees can generally expect the C12 Group's corporate team to handle the main advertising initiatives. This centralized approach ensures brand consistency and potentially leverages economies of scale. However, franchisees should be aware that the franchisor has the flexibility to outsource advertising work as needed.
While the C12 Group develops advertising at the national level, franchisees are responsible for local marketing efforts. The franchisor provides sample formats and artwork to assist franchisees with these local campaigns, and franchisees are required to adhere to the C12 Brand Standards Guide in all advertising activities. Franchisees are allocated an initial $10,000 in Prepaid Marketing, paid along with the franchise fee, to be used for local marketing initiatives.