What is the pricing strategy for optional items that C12 Group franchisees may order?

According to C12 Group's 2025 Franchise Disclosure Document, the pricing strategy for optional items is designed to offset C12 Group's costs. C12 Group aims to centralize elements of its process to provide advantages in cost, quality, and service to its franchisees. This suggests that while franchisees are not obligated to purchase these optional items, they are available to enhance their C12 Group business.

C12 Group supplies at least 90% of all materials and supplies required to facilitate an effective monthly Business Forum meeting and conduct monthly one-on-one consultation sessions with each member at no additional cost to the franchisee. This includes a start-up supply of printed and electronic materials upon completion of initial training, as well as access to C12 Group web resources. Additionally, all C12 Group monthly meeting materials are to be used in compliance with the Brand Standards established by C12 Group and are to be printed and supplied by C12 Group at no additional cost to the franchisee, or, at the franchisee's option, printed locally by the franchisee (or their contractor) at their own expense on C12 Group specified paper (either blank paper or template sheets).

For a prospective franchisee, this means that the core materials needed to run the C12 Group franchise are provided without additional charges, which can help in managing initial and ongoing costs. The option to purchase additional items exists, but the pricing is structured to cover C12 Group's expenses rather than generate profit from these specific sales. Franchisees also have the flexibility to print materials locally, providing an alternative to purchasing directly from C12 Group, as long as they adhere to C12 Group's brand standards and use the specified paper. This approach allows franchisees to control some of their expenses while maintaining brand consistency.