What is the C12 Group's policy on website customization?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
nsistent with C12's overall web presence (FA Section III). These standardized elements are hosted by C12 at no cost to you. Additional customizations can be negotiated at cost to the franchisee, and all digital activities must be in compliance with C12 Brand Standards and approved prior to being live online as set forth in the Operations Manual.
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- Providing you with valuable tools and resources for your own use and for your members' use where applicable. Current examples include financial modeling services, strategic planning and implementation tools, an Annual Business Planning Process, a subscription to digital video content from national experts in business and ministry fields. We generally provide you with access to these tools and resources at no additional cost to you.
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Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 FDD, C12 Group provides franchisees with standardized website elements hosted at no cost. This includes a localized C12 Group website (e.g., www.C12Atlanta.com) and a C12 Group email address (e.g., Paul.Tarsus@C12forums.com) to help establish a unique web presence consistent with C12 Group's overall web presence. Additionally, C12 Group includes the franchisee's information, territory details, and event dates on the main C12 Group websites (C12forums.com & JoinC12.com) if the franchisee provides the necessary information.
Franchisees have the option to negotiate additional website customizations, but these are at the franchisee's expense. All digital activities must comply with C12 Group's Brand Standards and require approval before going live, as outlined in the Operations Manual. This ensures that while franchisees can personalize their web presence, it remains consistent with the overall brand image and standards of C12 Group.
This policy balances providing a consistent brand image with allowing franchisees some degree of personalization. Prospective franchisees should consider the costs associated with any desired customizations and ensure they align with C12 Group's brand standards to avoid potential conflicts or disapproval. Understanding these requirements is crucial for managing expectations and budgeting for online marketing efforts.