What is the C12 Group's policy on requiring franchisees to attend the Sales Training Series?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Sales Training Series.
Franchisor will host a Sales Training Series, which Franchisee must attend.
Currently, the Sales Training Series consists of one-hour telephone coaching sessions once per week for thirteen (13) weeks and will begin in parallel with the four (4) weeks of guided self-study described above in Section III.1.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, attendance at the Sales Training Series is mandatory for franchisees. The Sales Training Series consists of one-hour telephone coaching sessions conducted once per week for thirteen weeks. This series is designed to run concurrently with the four weeks of guided self-study that are part of the New Chair Training program.
This requirement ensures that all C12 Group franchisees receive standardized and comprehensive sales training, which is essential for effectively marketing and growing their franchise. By mandating attendance, C12 Group aims to maintain a consistent level of sales proficiency across its franchise network.
Prospective franchisees should factor in the time commitment required for these weekly coaching sessions when evaluating the C12 Group franchise opportunity. While the FDD specifies that attendance is mandatory, it does not detail any consequences for non-attendance or failure to complete the Sales Training Series satisfactorily. It would be prudent for potential franchisees to inquire with C12 Group about the specific expectations and any potential repercussions related to the Sales Training Series.