What is the C12 Group's policy on providing marketing/promotional materials?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
When a franchise is sold, the Company agrees to provide certain services to the franchisee, including assisting with site selection, training, reference and promotional materials and assistance with local C12 events.
Franchisee shall, without limitation, use the C12 agendas, facilitation standards, materials, segments, forms, logos, websites (both the general C12 website and the specific C12 site for the Territory and any website Franchisee authors for the Territory), and formats, and strictly follow the C12 Brand Standards Guide for paper and colors as directed without any deviation or substitution except as approved ahead of time in writing by Franchisor.
Franchisee shall not reproduce the C12 trade name, logo, or copyrighted materials beyond normal, permitted uses in monthly C12 meetings, events, seminars, and marketing efforts, without Franchisor's prior written permission and compliance with the C12 Brand Standards Guide.
Before Franchisee commences operation, Franchisor will post and maintain easy-to-search information on Franchisee, Franchisee's Territory, noteworthy local information, and planned area event/meeting dates and locations on Franchisor's website if Franchisee furnishes the necessaryinformation.
After Franchisee commences operation, Franchisor will maintain an online C12 resource/website for Chairs and Members with downloadable resources, standard elements of franchise operation, and a mandatory CRM.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group provides franchisees with reference and promotional materials. When a C12 Group franchise is sold, the company agrees to provide certain services to the franchisee, including assisting with site selection, training, reference and promotional materials, and assistance with local C12 events.
Furthermore, franchisees are required to adhere to C12 Group's system standards, which include using C12 agendas, facilitation standards, materials, segments, forms, logos, and websites. Franchisees must also strictly follow the C12 Brand Standards Guide for paper and colors as directed without any deviation or substitution unless approved in writing by C12 Group. Franchisees are permitted to use the C12 trade name, logo, or copyrighted materials in monthly C12 meetings, events, seminars, and marketing efforts, provided they comply with the C12 Brand Standards Guide and have prior written permission for uses beyond the normal permitted activities.
C12 Group also offers a website directory where they post and maintain information on the franchisee, their territory, local information, and planned area event/meeting dates and locations on C12 Group's website if the franchisee provides the necessary information. Additionally, C12 Group will maintain an online C12 resource/website for Chairs and Members with downloadable resources and standard elements of franchise operation.