What is the C12 Group's policy on providing an introductory meeting?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Introductory Meeting.
Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions.
Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders.
Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group will collaborate with the franchisee to plan an initial introductory event. An experienced C12 Group leader will travel to the franchisee's territory without cost to the franchisee. The leader will provide a C12 Group overview presentation and introductory materials to the franchisee's local prospects and help the franchisee answer questions.
The franchisee is responsible for the costs of hosting the event locally, which is typically a breakfast or luncheon. The event will be scheduled based on the availability of one of C12 Group's leaders.
To help generate prospects for the initial meeting, C12 Group will provide the franchisee with a turnkey C12 Group direct mail and/or email campaign. The franchisee's prepaid marketing fund will directly fund this campaign.