What is the C12 Group's policy on providing guest binders to franchisees?

Based on the 2025 Franchise Disclosure Document, the C12 Group's policy regarding guest binders is not explicitly detailed. However, the FDD does state that franchisees must adhere to the franchisor's system standards, which include using C12 agendas, facilitation standards, materials, segments, forms, logos, websites, and formats. Franchisees are also required to strictly follow the C12 Brand Standards Guide for paper and colors as directed, without any deviation or substitution unless approved in writing by the franchisor. This suggests that there are specific guidelines and materials that franchisees must use, which could potentially include materials used for guests.

Given the lack of specific mention of "guest binders" in the provided excerpts, it is unclear whether the C12 Group provides these to franchisees, requires them to create their own, or has a specific policy regarding their use. The FDD emphasizes the importance of adhering to the C12 Group's standards and using approved materials, indicating a level of control over the resources used in the franchise operations. The franchisor also provides ongoing support, including monthly teleconference calls to discuss meeting materials and periodic digital campaigns, which could be related to guest engagement.

Prospective franchisees should inquire directly with the franchisor about the availability and requirements for guest-related materials, including guest binders. Understanding the specific resources and support provided for attracting and engaging guests is crucial for effectively operating a C12 Group franchise and ensuring compliance with the brand's standards.