What is the C12 Group's policy on franchisee's use of the C12 website?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
ness at all times in accordance with Franchisor's System Standards as set forth in the Operations Manual and other sources as Franchisor designates. Franchisor may modify the System Standards at any time and in Franchisor's sole discretion, and Franchisee shall take all steps necessary to comply with changes to Franchisor's System Standards. In accordance with following Franchisor's System Standards, Franchisee shall, without limitation, use the C12 agendas, facilitation standards, materials, segments, forms, logos, websites (both the general C12 website and the specific C12 site for the Territory and any website Franchisee authors for the Territory), and formats, and strictly follow the C12 Brand Standards Guide for paper and colors as directed without any deviation or substitution except as approved ahead of time in writing by Franchisor. Franchisee shall establish fixed meeting dates and locations (e.g., third Tuesday of each month, from 9 AM to 4 PM, at Lord's Country Club) and standard C12 service delivery approaches (e.g., monthly 60-90- minute One-on-One meetings (Focus60) scheduled with C12 members between the monthly CEO Forum meetings). Franchisee shall engage with its members, reliably and according to Franchisor's model, and Franchisee shall serve as a facilitator, and not as a teacher or preacher, in engaging Franchisee's peer group members. Franchisee shall not reproduce the C12 trade name, logo, or copyrighted materials beyond normal, permitted uses in monthly C12 meetings, events, seminars, and marketing efforts, without Franchisor's prior written permission and compliance with the C12 Brand Standards Guide. Franchisee shall not solicit Franchisee's C12 members for the purpose of selling them other products or services. Franchisee shall maintain current information on Franchisor's website(s) regarding Franchisee, Franchisee's local group meeting locations and times, local C12 events and news, and provide every C12 member an opportunity to participate in any global C12 web functionality (e.g., search for other members, benchmarking, bulletin board/blog functions, etc.).
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, franchisees must adhere to specific guidelines regarding website usage. C12 Group may modify the System Standards at any time, and franchisees must comply with these changes. Franchisees are required to use the C12 Group websites, including both the general C12 website and any specific C12 site for their territory, following the C12 Brand Standards Guide without deviation unless approved in writing by C12 Group. Franchisees must maintain current information on C12 Group's website regarding their local group meeting locations and times, local events and news, and provide members with access to global web functionalities. Franchisees are also required to use a mandatory CRM (Customer Relationship Management) system accessible through C12 Group's online resources.
C12 Group will post and maintain information on the franchisee, their territory, local information, and event dates on the franchisor's website if the franchisee provides the necessary information. After commencing operations, C12 Group will maintain an online resource/website for Chairs and Members with downloadable resources and standard elements of franchise operation. Member records will be stored on this resource, and franchisees are required to make payments to C12 Group through this resource unless otherwise directed.
Unless specifically approved by C12 Group, franchisees are restricted from using any other website URL or name, except for the one that C12 Group assigns to them upon granting the territory. This policy ensures brand consistency and helps maintain a unified online presence for C12 Group. Franchisees should be aware that failure to comply with these website usage policies could result in a breach of the franchise agreement.