What is the C12 Group's policy on co-planning an initial C12 introductory event?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions.
Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders.
Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, prior to commencing operations, C12 Group will work with the franchisee to co-plan an initial C12 introductory event. An experienced C12 leader will travel to the franchisee's territory at no cost to the franchisee. The C12 leader will provide a C12 overview presentation and introductory C12 materials to the franchisee's local prospects and help the franchisee answer questions.
The franchisee will incur the cost of locally hosting the event, which is typically a breakfast or luncheon. The event will be scheduled based on the availability of one of C12 Group's leaders. C12 Group will provide the franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
The funds available from the franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign. This co-planning and support for the initial event is designed to help the new franchisee launch their business effectively by attracting potential members and providing them with a comprehensive introduction to the C12 Group.