What is the C12 Group's policy on advertising cooperatives or councils?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
office to Area Chairs across the network (FA Section III). There is no advertising or marketing fund applicable to you with respect to this national advertising. There are no advertising or marketing cooperatives among franchisees. There is no advertising council that advises C12 with respect to its advertising. C12 utilizes primarily its in-house staff in developing advertisements but may from time to time retain advertising or marketing firms and/or graphic design artists to contribute to any particular campaign. There is no requirement that you expend any particular amount on advertising and/or marketing beyond the initial $10,000 in Prepaid Marketing paid along with the franchise fee. We also provide you with sample formats and artwork to assist with your local efforts,. If you do conduct advertising, we require you to follow the C12 Brand Standards Guide (FA Section III). There are no other advertising cooperatives or councils in place.
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- Performing marketing and promotions in your Territory by spending the Prepaid Marketing Fund on initiatives that directly promote the formation of new C12 Business Forums in your Territory. Prepaid Marketing expenditures that qualify for payment include C12 Direct Mail
Campaigns related to C12 introductory events or meetings, procurement of qualifying lists of leads, local advertising, banners and other displays for exhibiting, event sponsorships, and emarketing. The use of the Prepaid Marketing Fund and percentage used for different approved expenditures vary for each individual practice and Chair. You are to follow the C12 Brand Standards Guide.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 FDD, C12 Group does not have advertising or marketing cooperatives among franchisees. There is also no advertising council that advises C12 Group with respect to its advertising. C12 Group primarily uses its in-house staff to develop advertisements but may retain advertising or marketing firms and/or graphic design artists to contribute to any particular campaign. There are no other advertising cooperatives or councils in place.
However, C12 Group does maintain a C12 Marketing Co-op, which is a cooperative between the franchisee and C12 Group, not between franchisees. C12 Group will pay a share of the cost of C12 Group marketing expenses, including expenses related to the Prepaid Marketing Fund and all other eligible C12 Group marketing expenses, at a rate equal to the franchisee's applicable monthly royalty fee percentage.
C12 Group marketing expenses related to marketing activities and items are those specifically approved and administered by C12 Group, such as C12 Direct Mail Campaigns and C12 endorsed lead lists. Upon submission of a C12 Marketing Co-op Request Form with applicable documentation, C12 Group will review, approve, and make payment accordingly.