What is the C12 Group's obligation regarding website content?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
. Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
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- Website Directory Content. Before Franchisee commences operation, Franchisor will post and maintain easy-to-search information on Franchisee, Franchisee's Territory, noteworthy local information, and planned area event/meeting dates and locations on Franchisor's website if Franchisee furnishes the necessaryinformation.
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- Ongoing Consultation. After Franchisee commences operation, Franchisor will provide Franchisee with on-going telephone/email consultation regarding Territory development and member/group facilitation upon Franchisee's request.
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- Website Content. After Franchisee commences operation, Franchisor will maintain an online C12 resource/website for Chairs and Members with downloadable resources, standard elements of franchise operation, and a mandatory CRM.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group has certain obligations regarding website content for franchisees. Before a franchisee begins operations, C12 Group will post and maintain easily searchable information on its website about the franchisee, the franchisee's territory, noteworthy local information, and planned area event/meeting dates and locations. This is contingent on the franchisee providing the necessary information to C12 Group.
After the franchisee commences operations, C12 Group will maintain an online resource/website for Chairs and Members. This website will include downloadable resources, standard elements of franchise operation, and a mandatory CRM (Customer Relationship Management) system. Member records will be stored on this resource, and franchisees are required to make payments to C12 Group through this resource, unless C12 Group specifies otherwise.
The FDD also states that franchisees may not use any other website URL or name unless approved by C12 Group, except for the one C12 Group agrees to and assigns to the franchisee upon granting the territory. This ensures brand consistency and control over online presence within the C12 Group franchise system.