What is the C12 Group's obligation regarding the Sales Training Series?

According to the 2025 FDD, C12 Group will host a Sales Training Series that the franchisee must attend. Currently, this series consists of one-hour telephone coaching sessions conducted once per week for thirteen weeks. This training begins at the same time as the four weeks of guided self-study.

This mandatory sales training is a key component of the initial support provided to new C12 Group franchisees. By requiring attendance, C12 Group aims to ensure that franchisees are equipped with the necessary sales skills and knowledge to effectively market and grow their franchise. The combination of weekly coaching sessions and self-study suggests a blended learning approach, allowing franchisees to learn at their own pace while receiving ongoing guidance from experienced coaches.

The Sales Training Series, alongside other training and support programs, is designed to help franchisees quickly become proficient in the C12 Group's business model and sales strategies. This investment in training can potentially lead to faster business growth and increased revenue for the franchisee. However, franchisees should factor in the time commitment required for these training sessions when planning their initial business activities.

Prospective franchisees should inquire about the specific content covered in the Sales Training Series, the qualifications and experience of the coaches, and any opportunities for ongoing sales training and development beyond the initial thirteen-week period. Understanding the full scope of the sales training program will help franchisees assess the value and potential impact of this training on their business success.