What is the C12 Group's obligation regarding promotional materials?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
(mixed-media) format and hard copies of member curriculum delivered to Franchisee in advance of each month'smeetings.
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- Promotional Materials. After Franchisee commences operation, Franchisor will make available for Franchisee's purchase C12 meeting process forms, cards, stationery items, and promotional materials.
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- Advertising and Publicity Program. Franchisor will maintain a program of C12 brand advertising and publicity to help drive leads through Franchisor's website and home office to franchisees across the C12 franchise System. Leads for Franchisee's Territory will be shared with Franchisee as they are received through Franchisor's website, emails, sponsorships and telephone inquiries.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group has several obligations regarding promotional materials. After a franchisee begins operations, C12 Group will make C12 meeting process forms, cards, stationery items, and promotional materials available for purchase by the franchisee. This suggests that while C12 Group provides access to these materials, the franchisee bears the cost of acquiring them.
In addition to providing materials for purchase, C12 Group will maintain a program of brand advertising and publicity. This program is designed to generate leads through C12 Group's website and home office, which are then distributed to franchisees within the C12 Group system. This indicates that C12 Group actively engages in promoting the brand to benefit its franchisees.
Furthermore, before a franchisee starts operations, C12 Group will post and maintain information about the franchisee, their territory, local information, and planned events on C12 Group's website, provided the franchisee supplies the necessary information. This ensures that potential customers can easily find information about local C12 Group services and events in their area. Franchisees are also obligated to use C12 Group's logos and marketing materials according to the C12 Brand Standards Guide.