What is the C12 Group's obligation regarding ongoing consultation?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
ness at all times in accordance with Franchisor's System Standards as set forth in the Operations Manual and other sources as Franchisor designates. Franchisor may modify the System Standards at any time and in Franchisor's sole discretion, and Franchisee shall take all steps necessary to comply with changes to Franchisor's System Standards. In accordance with following Franchisor's System Standards, Franchisee shall, without limitation, use the C12 agendas, facilitation standards, materials, segments, forms, logos, websites (both the general C12 website and the specific C12 site for the Territory and any website Franchisee authors for the Territory), and formats, and strictly follow the C12 Brand Standards Guide for paper and colors as directed without any deviation or substitution except as approved ahead of time in writing by Franchisor. Franchisee shall establish fixed meeting dates and locations (e.g., third Tuesday of each month, from 9 AM to 4 PM, at Lord's Country Club) and standard C12 service delivery approaches (e.g., monthly 60-90- minute One-on-One meetings (Focus60) scheduled with C12 members between the monthly CEO Forum meetings). Franchisee shall engage with its members, reliably and according to Franchisor's model, and Franchisee shall serve as a facilitator, and not as a teacher or preacher, in engaging Franchisee's peer group members. Franchisee shall not reproduce the C12 trade name, logo, or copyrighted materials beyond normal, permitted uses in monthly C12 meetings, events, seminars, and marketing efforts, without Franchisor's prior written permission and compliance with the C12 Brand Standards Guide. Franchisee shall not solicit Franchisee's C12 members for the purpose of selling them other products or services.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, C12 Group franchisees are obligated to adhere to C12 Group's standards and processes, which may be revised at any time at C12 Group's discretion. Franchisees must use C12 Group's agendas, facilitation standards, materials, segments, forms, logos, websites, and formats, and strictly follow the C12 Brand Standards Guide for paper and colors as directed without any deviation or substitution unless approved in writing by C12 Group. Franchisees are expected to establish fixed meeting dates and locations and standard C12 service delivery approaches. Franchisees must engage with their members reliably and according to C12 Group's model, serving as facilitators rather than teachers or preachers. Franchisees are also required to maintain current information on C12 Group's websites regarding themselves, their local group meeting locations and times, local C12 events and news, and provide every C12 member an opportunity to participate in any global C12 web functionality.
These obligations ensure consistency and quality across all C12 Group franchises, maintaining the brand's integrity and service standards. The franchisee's adherence to these standards is critical for maintaining the value and reputation of the C12 Group system. The ability of C12 Group to modify these standards at its discretion allows it to adapt to changing market conditions or improve its service offerings, but it also places a responsibility on the franchisee to stay informed and implement these changes promptly.
Failure to comply with these operational obligations could result in penalties or termination of the franchise agreement, as it is essential for franchisees to maintain the standards and reputation of the C12 Group. A prospective franchisee should carefully consider their ability and willingness to adhere to these standards before investing in a C12 Group franchise.