What is the C12 Group's obligation regarding an introductory meeting for new franchisees?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
aterials. Franchisee will also receive an annual credit equal to $500 to use to purchase C12 promotional materials from Franchisor's online store.
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- Introductory Meeting. Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions. Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders. Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting. Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
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- Website Directory Content.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, prior to a franchisee commencing operations, C12 Group will collaborate with the franchisee to plan an initial introductory event. At no cost to the franchisee, an experienced C12 Group leader will travel to the franchisee's territory to present a C12 overview and introductory materials to local prospects, as well as assist the franchisee in answering questions.
However, the franchisee is responsible for the costs associated with hosting the event locally, which typically involves a breakfast or luncheon. The scheduling of this event is dependent on the availability of one of C12 Group's leaders. To aid in generating prospects for this initial meeting, C12 Group will provide the franchisee with a turnkey direct mail or email campaign.
The funds available from the franchisee's Prepaid Marketing Fund will be used to directly fund this direct mail or email campaign. This initial introductory event is also listed as one of the requirements that C12 Group monitors during the first twelve months of the franchisee's operation.