What is the C12 Group's obligation regarding the Introductory Meeting?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
- c. Franchisee shall launch a direct marketing campaign.
- d. Franchisee shall host an initial C12 introductory event and/or initial CEO Forum meeting in the Territory.
- e. Franchisee must report to Franchisor and make progress regarding the specific Business Plan Goals and Action Plan Goals that Franchisee established as part of Training Week.
If Franchisor determines that Franchisee has not complied with or is not making substantial progress toward complying with (a) through (e) above Franchisor may require Franchisee to perform a Remediation Plan that Franchisor may, in its own discretion, establish. If Franchisee is unable or unwilling to perform such Remediation Plan, Franchisor may terminate this Agreement.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, the franchisee is obligated to host an initial C12 introductory event and/or initial CEO Forum meeting within their territory. This is a key step in launching their franchise.
The FDD also states that during the first 12 months of operation, the franchisee will have access to optional topical workshops and training classes. After the New Chair Training, the franchisee must participate in monthly conference calls/webinars and Semi-Annual Chair Training. Missing these meetings is only permitted with prior written approval from C12 Group, and it does not relieve the franchisee from paying the applicable attendance fees.
C12 Group may require the franchisee to perform a Remediation Plan if they determine that the franchisee has not complied with or is not making substantial progress toward launching a direct marketing campaign, hosting the introductory event or CEO Forum, or reporting progress on Business Plan and Action Plan Goals established during Training Week. If the franchisee is unable or unwilling to perform the Remediation Plan, C12 Group may terminate the franchise agreement.
These requirements ensure that new franchisees actively engage in marketing and networking activities to attract members and build their C12 Group business. The initial introductory event and ongoing training are crucial for franchisees to understand the C12 Group model and effectively serve their members.