What is the C12 Group's obligation regarding the initial introductory event?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
- c. Franchisee shall launch a direct marketing campaign.
- d. Franchisee shall host an initial C12 introductory event and/or initial CEO Forum meeting in the Territory.
- e. Franchisee must report to Franchisor and make progress regarding the specific Business Plan Goals and Action Plan Goals that Franchisee established as part of Training Week.
If Franchisor determines that Franchisee has not complied with or is not making substantial progress toward complying with (a) through (e) above Franchisor may require Franchisee to perform a Remediation Plan that Franchisor may, in its own discretion, establish. If Franchisee is unable or unwilling to perform such Remediation Plan, Franchisor may terminate this Agreement.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, the franchisee is required to host an initial C12 introductory event and/or initial CEO Forum meeting in their territory. This is one of the key operational steps a new franchisee must take within the first twelve months.
In addition to hosting the introductory event, the franchisee must also launch a direct marketing campaign and report to C12 Group on the progress of their Business Plan Goals and Action Plan Goals established during Training Week. Compliance with these initial steps is crucial, as failure to make substantial progress may lead to the implementation of a Remediation Plan by C12 Group. If the franchisee is unable or unwilling to perform the Remediation Plan, C12 Group has the right to terminate the franchise agreement.
This requirement ensures that new franchisees actively engage in marketing and business development from the outset, aligning with C12 Group's standards for establishing a presence in the designated territory. The introductory event serves as a platform to attract potential members and introduce them to the C12 Group's offerings. The CEO forum provides an opportunity for business leaders to connect and learn from each other.