What does the C12 Group's New Chair Training program include?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Providing you with an intensive five-week training program (New Chair Training), including four weeks of guided, self-study combined with weekly live webinar training with a C12 Trainer, followed by a one-week on-site Training Week at the C12 home office (FA Sections III, IV) which includes: orientation to C12's vision, mission, core values, doctrine, and promise; discussion of C12's process, materials, protocols, methods, affiliates, and C12 services/resources; actual CEO Forum visitation and audit; discussion of Territory development and your specific business plan and action plan; and approval of your business plan. Training Week must be completed to C12's satisfaction.
The Training Program (New Chair Training) is mandatory. Some elements may be delivered via on-site video (e.g., DVD or web-based) presentation and training manual. The order of the delivery may vary depending upon the scheduling of the C12 CEO Forum meeting or as the Trainer may decide.
These sessions are typically located in San Antonio, Texas and conducted by Jarrod Albergaria (4 years of experience as a C12 Field Consultant and 4 years of experience with training our franchisees),Joanne Davis (2 years of experience as a C12 Area Chair and 1 year of experience with training our franchisees), and Mike Sharrow (see Item 2). We may have other individuals with subject matter expertise provide certain portions of the training sessions. We engage Topaz Sales Consulting for a required 13-week sales training program for each new franchisee, which does not have to be completed prior to a franchisee opening for business.
C12 will determine whether New Chair Training has been satisfactorily completed. Training Week will typically involve an assessment to evaluate proficiency and readiness. While it is rare for an incoming franchisee to fail to complete training to our satisfaction, C12 reserves the right to make this determination and establish a remediation plan with the franchisee. C12 has the unilateral right to evaluate your personal abilities, aptitude, calling, fit, and financial ability to qualify as a C12 franchisee. Existing franchisees have the option to retake New Chair Training for a fee of $2,500.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, the New Chair Training program is a mandatory, intensive five-week program. It begins with four weeks of guided, self-study combined with weekly live webinar training with a C12 Trainer. This is followed by a one-week on-site Training Week at the C12 Group home office.
The on-site Training Week includes orientation to C12 Group's vision, mission, core values, doctrine, and promise. It also features discussion of C12 Group's process, materials, protocols, methods, affiliates, and C12 services/resources. Franchisees will participate in an actual CEO Forum visitation and audit. Territory development, specific business plans, and action plans are discussed, and the franchisee's business plan must be approved. C12 Group determines whether the New Chair Training has been satisfactorily completed, and Training Week typically involves an assessment to evaluate proficiency and readiness.
C12 Group engages Topaz Sales Consulting for a required 13-week sales training program for each new franchisee, which does not have to be completed prior to a franchisee opening for business. The FDD states that existing franchisees have the option to retake New Chair Training for a fee of $2,500. The training sessions are typically located in San Antonio, Texas and conducted by Jarrod Albergaria, Joanne Davis, and Mike Sharrow, with other individuals with subject matter expertise providing certain portions of the training sessions.