Does the C12 Group New Chair Training include orientation to C12's mission?

According to the 2025 C12 Group Franchise Disclosure Document, the New Chair Training program does include an orientation to C12 Group's mission. Specifically, the five-week training program includes an orientation to C12 Group's vision, mission, core values, doctrine, and promise. This suggests that C12 Group places a significant emphasis on ensuring that new franchisees are aligned with the company's fundamental principles and objectives.

In addition to mission orientation, the New Chair Training also covers C12 Group's processes, materials, protocols, methods, affiliates, and C12 Group services/resources. The training includes an actual CEO Forum visitation and audit, which provides practical exposure to how C12 Group operates in a real-world setting. Furthermore, the training involves a discussion of territory development and the franchisee's specific business plan and action plan, culminating in the approval of the business plan.

The New Chair Training is a mandatory program, and C12 Group determines whether it has been satisfactorily completed. The training week typically includes an assessment to evaluate proficiency and readiness. While it is uncommon for a franchisee to fail to complete the training satisfactorily, C12 Group reserves the right to make this determination and establish a remediation plan with the franchisee. Existing franchisees have the option to retake the New Chair Training for a fee of $2,500.