How much did C12 Group spend on advertising in 2023?

According to the 2025 FDD, C12 Group expenses advertising costs as they are incurred. However, the document does not specify the exact amount C12 Group spent on advertising in 2023. The FDD includes the company's statements of operations for the years ending December 31, 2023, and 2022, which would typically include advertising expenses, but the specific figures are not provided in the excerpts.

While the FDD does not state the specific amount spent on advertising, it does detail how C12 Group supports franchisees' marketing efforts. C12 Group maintains a brand advertising program and shares leads with franchisees. Additionally, C12 Group offers franchisees sample formats and artwork for local marketing.

Furthermore, C12 Group uses a Prepaid Marketing Fund to reimburse franchisees for certain marketing expenses that directly promote the formation of new C12 Forums. Reimbursable expenses include direct mail campaigns, lead procurement, local advertising, banners, event sponsorships, and e-marketing. However, the franchisee must adhere to C12 Group's brand standards. Expenses not eligible for reimbursement include software, subscriptions, food, beverages, catering, membership dues, space rental, audio-visual equipment, and general supplies. Franchisees can still spend on non-qualifying items, but they will not be reimbursed from the fund.

To gain a comprehensive understanding of C12 Group's advertising expenditure, a prospective franchisee should ask the franchisor for the specific advertising expenses for 2023. This information would be helpful in evaluating the company's investment in marketing and brand promotion.