What is the minimum individual membership fee for CEO Members for C12 Group?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
that Franchisee makes regular price adjustments to remain competitive within the industry and to keep pace with Franchisor's recommended dues schedule.
- b. Member Registration Fees. Franchisee shall pay Franchisor its then-current Member Registration Fee for each new member registered with Franchisee's Franchised Business to cover certain start-up costs and materials. These fees are due with the submission of new member registrations to Franchisor and must be received before a personalized New Member Kit will be sent to Franchisee for such member(s). Franchisee may charge members more than the Member Registration Fee Franchisee pays to Franchisor. The Member Registration Fees Franchisee will pay to Franchisor, regardless of what Franchisee actually charges members, are currently $550 for a CEO Forum member and $330 for a Key Player Forum member. The recommended 2024 pricing for CEO Peer Advisory Group membership dues is $1,400 and for Key Players Group membership dues is $700 (excludes one-on-one sessions). A discount may be offered for members whose annual revenue is below $10
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, the franchisor recommends a pricing of $1,400 for CEO Peer Advisory Group membership dues. This excludes one-on-one sessions. However, the franchisee can offer a discount to members whose annual revenue is below $10 million.
C12 Group suggests that franchisees establish pricing within a 10-25% variance of the recommended amount, depending on local market conditions. This means that while the recommended price is $1,400, a franchisee could potentially set the price lower based on their local market. The franchisee has the flexibility to adjust pricing to stay competitive and align with the franchisor's recommended dues schedule.
It is important to note that while franchisees can set their own registration and monthly membership fees, these changes must be reviewed in advance with C12 Group. This ensures that any modifications to member application or covenant forms are approved by the franchisor and continue to provide the necessary information to sustain community functionality and value for C12 Group members.