How did C12 Group's merchandise and promotion revenue compare between 2021 and 2022?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
embers' Capital | 1,843,880 | 1,312,531 | | Total Liabilities and Members' Capital | $ 3,534,314 | $ 1,840,832 |
Consolidated Statements of Operations and Members' Capital Years Ended December 31, 2022 and 2021
| 2022 | 2021 | |
|---|---|---|
| Revenues: | ||
| Franchise Fees | $ 5,362,125 | $ 4,232,334 |
| Dues - C12 Atlanta |
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, the revenue from merchandise and promotion saw a decrease from 2021 to 2022. In 2021, C12 Group generated $158,393 in revenue from merchandise and promotion. However, in 2022, this figure dropped to $134,973.
This decrease in merchandise and promotion revenue could be attributed to various factors, such as changes in marketing strategies, shifts in demand for promotional items, or adjustments in pricing. It's important to note that while this revenue stream experienced a decline, other revenue sources for C12 Group, such as franchise fees and new member registration fees, increased during the same period, contributing to an overall increase in total revenues from $5,100,902 in 2021 to $6,439,290 in 2022.
For a prospective franchisee, this information highlights the importance of understanding the different revenue streams and their potential fluctuations. While merchandise and promotion might not be a primary source of income, it can still contribute to the overall financial performance of the franchise. Franchisees should inquire about the franchisor's strategies for merchandise and promotion, as well as any plans to revitalize or improve this revenue stream. Understanding these trends can help franchisees make informed decisions about inventory, marketing efforts, and overall business strategy.