What are the membership limitations for the C12 Group?

According to the 2025 C12 Group Franchise Disclosure Document, C12 Group membership is specifically limited to Christian business owners, CEOs, Presidents, and General Managers, including their team members. These individuals must either assent to C12 Group's Doctrine Statement or be actively seeking to understand these values and principles as they consider the claims of Christ. This faith-based criterion is a central element of the C12 Group's membership requirements.

In addition to the faith-based requirement, each member must agree to group confidentiality, Christian conflict resolution, and participate in an 'iron sharpening iron' peer group process. This process emphasizes both listening and speaking within mutual ministry efforts, highlighting the collaborative and supportive nature of the C12 Group environment. These stipulations ensure that all members are aligned with the values and operational guidelines of the organization.

Prospective franchisees should understand that these membership limitations are integral to the C12 Group's brand and mission. They should be prepared to market their services to a specific demographic and ensure that all members adhere to the outlined principles. This targeted approach may present both opportunities and challenges in terms of market penetration and member recruitment.