Who maintains and provides the C12 Group App and CRM?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
There is no cost associated with maintenance, updating, upgrading, or support of the C12 App and CRM, which C12 maintains and provides for you.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, C12 Group maintains and provides the C12 Group App and CRM for its franchisees. There is no cost associated with the maintenance, updating, upgrading, or support of the C12 Group App and CRM.
This indicates that C12 Group handles the technical aspects and costs related to these digital tools, which are likely essential for managing customer relationships and other business operations. This can be a significant benefit to franchisees, as they do not have to worry about the technical complexities or expenses typically associated with such systems.
Furthermore, C12 Group's control over the app and CRM ensures brand consistency and allows for centralized updates and improvements, benefiting the entire franchise network. Franchisees should confirm with C12 Group what specific functionalities are included in the app and CRM, and how these tools integrate with other aspects of their business operations.