What is the 'iron sharpening iron' peer group process within the C12 Group membership?

According to the 2025 C12 Group Franchise Disclosure Document, C12 Group membership involves an 'iron sharpening iron' peer group process. This process requires members to engage in both listening and speaking as part of mutual ministry efforts. C12 Group membership is exclusive to Christian business owners, CEOs, Presidents, and General Managers (and their team members) who agree with the Franchisor's Doctrine Statement or are seeking to understand these values and principles as they seriously consider the claims of Christ. Members must also agree to group confidentiality and Christian conflict resolution.

This 'iron sharpening iron' peer group process is a core component of the C12 Group's approach, emphasizing mutual support and growth among Christian business leaders. The franchisee's role is to facilitate these peer group interactions, ensuring they adhere to C12's standards and guidelines. The franchisee serves as a facilitator, not as a teacher or preacher, in engaging Franchisee's peer group members.

For a prospective franchisee, understanding and embracing this peer-driven model is crucial. It means creating an environment where members can learn from each other's experiences and insights, guided by Christian values. The franchisee's ability to foster this environment will directly impact the success and engagement of their C12 Group members. Franchisees are expected to engage with their members reliably and according to C12 Group's model.