Is hosting an initial C12 Group introductory event required?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
isee will also have access to a number of optional topical workshops and training classes.
- c. Franchisee shall launch a direct marketing campaign.
- d. Franchisee shall host an initial C12 introductory event and/or initial CEO Forum meeting in the Territory.
- e. Franchisee must report to Franchisor and make progress regarding the specific Business Plan Goals and Action Plan Goals that Franchisee established as part of Training Week.
If Franchisor determines that Franchisee has not complied with or is not making substantial progress toward complying with (a) through (e) above Franchisor may require Franchisee to perform a Remediation Plan that Franchisor may, in its own discretion, establish. If Franchisee is unable or unwilling to perform such Remediation Plan, Franchisor may terminate this Agreement.
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- Meeting Attendance. Following New Chair Training, Franchisee must participate in Franchisor's monthly conference calls/webinars and Semi-Annual Chair Training. Franchisee may only miss attending any of these meetings with Franchisor's prior written approval, which will not relieve Franchisee from its responsibility to pay the applicable attendance fee(s).
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- Conduct. Franchisee shall conduct the Franchised Business according to the standard elements of the C12 business model and web platform/App to enable maximum mutual benefit for Area Chairs and C12 members across the franchise system.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, hosting an initial C12 introductory event and/or initial CEO Forum meeting in the territory is required. During the first twelve months of operation, the franchisee must launch a direct marketing campaign and host this initial event.
C12 Group will work with the franchisee to co-plan the initial C12 introductory event. An experienced C12 Group leader will travel to the franchisee's territory at no cost to the franchisee to provide a C12 Group overview presentation and introductory C12 Group materials to the franchisee's local prospects and help the franchisee answer questions.
The franchisee will incur the cost of locally hosting the event, typically a breakfast or luncheon, which will be scheduled to coincide with the availability of one of C12 Group's leaders. C12 Group will provide the franchisee with a turnkey C12 Group direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting. Moneys available from the franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Failure to comply with these requirements may lead to the franchisor requiring the franchisee to perform a Remediation Plan. If the franchisee is unable or unwilling to perform such Remediation Plan, C12 Group may terminate the agreement.