What guide are C12 Group franchisees required to follow regarding marketing?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
le formats and artwork to assist with your local efforts,. If you do conduct advertising, we require you to follow the C12 Brand Standards Guide (FA Section III). There are no other advertising cooperatives or councils in place.
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- Performing marketing and promotions in your Territory by spending the Prepaid Marketing Fund on initiatives that directly promote the formation of new C12 Business Forums in your Territory. Prepaid Marketing expenditures that qualify for payment include C12 Direct Mail
Campaigns related to C12 introductory events or meetings, procurement of qualifying lists of leads, local advertising, banners and other displays for exhibiting, event sponsorships, and emarketing. The use of the Prepaid Marketing Fund and percentage used for different approved expenditures vary for each individual practice and Chair.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, franchisees are required to follow the C12 Brand Standards Guide if they conduct advertising. This guide is referenced in FA Section III of the FDD.
Additionally, when spending the Prepaid Marketing Fund, franchisees must adhere to the C12 Brand Standards Guide. This fund is used for marketing and promotions within the franchisee's territory to promote the formation of new C12 Business Forums. Qualifying expenditures include C12 Direct Mail Campaigns, procurement of lead lists, local advertising, banners, event sponsorships, and emarketing.
Following the C12 Brand Standards Guide ensures that all marketing efforts align with the company's overall brand image and messaging. This helps maintain consistency and quality across all C12 Group franchises, which is a common practice in franchising to protect brand reputation and customer recognition.