What guide must C12 Group franchisees follow if they conduct advertising?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
We also provide you with sample formats and artwork to assist with your local efforts,.
If you do conduct advertising, we require you to follow the C12 Brand Standards Guide (FA Section III).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, if a franchisee chooses to conduct advertising, they are required to adhere to the C12 Brand Standards Guide. This guide is referenced in FA Section III of the FDD.
Additionally, the FDD states that franchisees must spend an initial $10,000 on prepaid marketing along with the franchise fee. C12 Group also provides sample formats and artwork to assist with local advertising efforts. The prepaid marketing expenditures that qualify for payment include C12 Direct Mail Campaigns related to C12 introductory events or meetings, procurement of qualifying lists of leads, local advertising, banners and other displays for exhibiting, event sponsorships, and emarketing.
Prospective franchisees should obtain and carefully review the C12 Brand Standards Guide to fully understand the requirements and restrictions related to advertising and marketing. Understanding these standards is crucial for ensuring that all advertising efforts align with the C12 Group brand and are approved by the franchisor.