For C12 Group, is a 'Graphic Designer/Videographer Fee' eligible for reimbursement?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| Eligible for Reimbursement | Ineligible for Reimbursement | |
|---|---|---|
| Print or Digital PR Campaign Targeted Direct Mail Campaign Email Nurturing Campaign Targeted Social Media Advertising Google Ad Campaign Radio or TV Advertising Spots Event Sponsorship with Speaking Opportunity | Sports Team or Mission Trip Sponsorship Event Hosting or Printing Costs Member, Vendor, or Prospect Gifts Marketing Collateral/Material Purchase Lead or Contact List without Campaign Software Subscriptions/Membership Fees Graphic Designer/Videographer Fee Consultant |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 17–18)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, a 'Graphic Designer/Videographer Fee' is specifically listed as ineligible for reimbursement. This means that if a franchisee hires a graphic designer or videographer for their C12 Group business, they cannot seek reimbursement for those expenses from C12 Group.
This policy has significant implications for franchisees managing their marketing budgets. Franchisees need to factor in the cost of graphic design and videography services as part of their operational expenses, knowing that these costs will not be covered by the franchisor's reimbursement program. This contrasts with other marketing expenses, such as targeted direct mail campaigns or Google Ad campaigns, which are eligible for reimbursement.
Understanding which marketing expenses are eligible for reimbursement is crucial for franchisees to effectively manage their initial investment and ongoing operational costs. Franchisees should carefully review the list of eligible and ineligible expenses to make informed decisions about their marketing strategies and budget allocation. This distinction allows C12 Group to maintain control over specific marketing initiatives while empowering franchisees to manage other aspects of their marketing efforts independently.