What geographic terms can be used to define a C12 Group franchisee's territory?

According to C12 Group's 2025 Franchise Disclosure Document, a franchisee's territory is defined geographically using cities, zip codes, counties, states, or the radius around the franchisee's home address. The FDD specifies that the territory is determined mutually between C12 Group and the franchisee and should be part of the franchisee's business plan. There is no minimum territory size required.

C12 Group grants the franchisee the exclusive right to offer C12 services, programs, and materials within their defined territory by hosting CEO Forum meetings and Key Players Forum meetings. Franchisees are generally required to reside within their territory unless C12 Group provides written approval otherwise. No other franchisee has the right to establish, acquire, or operate a franchise within the franchisee's exclusive territory.

It's important to note that while the territory is geographically defined, its potential value is also based on the estimated number of evangelical or "Bible-minded and practicing" Christians who are owners, CEOs, or senior managers of companies within the territory that meet certain criteria (at least ten employees and/or at least $1 million in annual revenue). This means that the number of potential "Units" within a territory is a key factor, calculated using data from sources like Intelligent Direct, Inc. and The Barna Group, Ltd.