Is a C12 Group franchisee's 'Targeted Direct Mail Campaign' eligible for reimbursement?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| Eligible for Reimbursement | Ineligible for Reimbursement | |
|---|---|---|
| Print or Digital PR Campaign | Sports Team or Mission Trip Sponsorship | |
| Targeted Direct Mail Campaign | Event Hosting or Printing Costs | |
| Email Nurturing Campaign | Member, Vendor, or Prospect Gifts | |
| Targeted Social Media Advertising | Marketing Collateral/Material Purchase | |
| Google Ad Campaign | Lead or Contact List without Campaign | |
| Radio or TV Advertising Spots | Software Subscriptions/Membership Fees | |
| Event Sponsorship with Speaking Opportunity | Graphic Designer/Videographer Fee Consultant |
Note 3. When a franchisee submits a request for reimbursement of marketing expenses to us, we consider the nature of the marketing effort and the strategic intent behind it. The process for requesting reimbursement is set forth in the Operations Manual. To assess this, franchisees submit a document to us with detailed answers to the following questions:
-What is the purpose of the initiative? -What is the timeline?
-Who is your target? -How much will it cost?
-What exactly will you do? -What is the expected ROI and impact?
-How will you succeed? -How will you measure and report results?
Once a franchisee submits this document to us, we review and approve or deny the request within approximately 7-10 days. The following marketing expenses are currently already determined to be eligible or ineligible for reimbursement:
Source: Item 6 — OTHER FEES (FDD pages 12–17)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, a 'Targeted Direct Mail Campaign' is listed as an expense eligible for reimbursement. However, the FDD also states that when a franchisee submits a request for reimbursement of marketing expenses, C12 Group considers the nature of the marketing effort and the strategic intent behind it.
To assess this, franchisees must submit a document to C12 Group with detailed answers to questions regarding the purpose of the initiative, timeline, target audience, cost, specific actions, expected ROI and impact, success strategies, and how results will be measured and reported. C12 Group will then review and either approve or deny the request within approximately 7-10 days.
It is important to note that even though a 'Targeted Direct Mail Campaign' is listed as eligible, C12 Group still evaluates each request individually based on the criteria outlined in the FDD. This means that approval is not guaranteed, and franchisees should carefully plan their marketing efforts and documentation to maximize their chances of receiving reimbursement. Furthermore, the FDD specifies other marketing expenses that are ineligible for reimbursement, such as sports team sponsorships, event hosting costs, and gifts for members or prospects.