Is a C12 Group franchisee's 'Software Subscriptions/Membership Fees' eligible for reimbursement?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| Eligible for Reimbursement | Ineligible for Reimbursement | |
|---|---|---|
| Print or Digital PR Campaign | Sports Team or Mission Trip Sponsorship | |
| Targeted Direct Mail Campaign | Event Hosting or Printing Costs | |
| Email Nurturing Campaign | Member, Vendor, or Prospect Gifts | |
| Targeted Social Media Advertising | Marketing Collateral/Material Purchase | |
| Google Ad Campaign | Lead or Contact List without Campaign | |
| Radio or TV Advertising Spots | Software Subscriptions/Membership Fees | |
| Event Sponsorship with Speaking Opportunity | Graphic Designer/Videographer Fee Consultant |
Source: Item 6 — OTHER FEES (FDD pages 12–17)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, 'Software Subscriptions/Membership Fees' are specifically listed as ineligible for reimbursement. C12 Group franchisees should be aware that while certain marketing expenses can be reimbursed, these particular software and membership costs will not be covered.
The FDD outlines a process for franchisees to request reimbursement for marketing expenses. C12 Group assesses the nature and strategic intent of the marketing effort by requiring franchisees to submit a document detailing the purpose, timeline, target audience, cost, planned activities, expected ROI, success strategies, and measurement methods. The franchisor then reviews and either approves or denies the request within 7-10 days.
However, the document explicitly states which marketing expenses are pre-approved or pre-denied for reimbursement. While franchisees can get reimbursed for expenses such as print or digital PR campaigns, targeted direct mail, email nurturing campaigns, targeted social media advertising, Google Ad campaigns, radio or TV advertising spots, and event sponsorships with speaking opportunities, they cannot get reimbursed for sports team or mission trip sponsorships, event hosting or printing costs, member/vendor/prospect gifts, marketing collateral purchases, lead lists without campaigns, software subscriptions/membership fees, or graphic designer/videographer fees.