What is the C12 Group franchisee's responsibility regarding the online C12 resource/website?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
-going telephone/email consultation regarding Territory development and member/group facilitation upon Franchisee's request.
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- Website Content. After Franchisee commences operation, Franchisor will maintain an online C12 resource/website for Chairs and Members with downloadable resources, standard elements of franchise operation, and a mandatory CRM. Member records will be stored on this resource, and Franchisee shall make payments to Franchisor through this resource unless Franchisor requires otherwise. Unless approved by Franchisor, Franchisee may not use any other website URL or name, except the one Franchisor agrees to and assigns to Franchisee upon granting Franchisee the Territory (see "Territory Name" on the Summary Page).
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- Business Forum Meeting Materials. After Franchisee commences operation, Franchisor will provide an ongoing monthly supply of Business Forum meeting materials (as well as those relating to Key Players) in the form of digital/email copies of all materials (i.e., monthly agendas, curriculum, facilitation notes), and digital audio-video (mixed-media) format and hard copies of member curriculum delivered to Franchisee in advance of each month'smeetings.
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- Promotional Materials. After Franchisee commences operation, Franchisor will make available for Franchisee's purchase C12 meeting process forms, cards, stationery items, and promotional materials.
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- Advertising and Publicity Program.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, franchisees have several responsibilities related to the online C12 resource/website. C12 Group will maintain an online resource/website for both Chairs (franchisees) and Members, which includes downloadable resources, standard operational elements, and a mandatory CRM (Customer Relationship Management) system. Franchisees are required to make payments to C12 Group through this online resource unless otherwise directed by C12 Group. Franchisees must use the websites provided and adhere to C12 Group's brand standards.
Furthermore, franchisees are expected to maintain current information on C12 Group's website(s) regarding themselves, their local group meeting locations and times, local C12 events, and news. They must also ensure that every C12 member has the opportunity to participate in any global C12 web functionality, such as searching for other members or using benchmarking and bulletin board/blog functions. C12 Group will provide franchisees with a localized C12 website URL and a C12 email address to help them establish a unique web presence consistent with C12 Group's overall online presence. These standardized elements are owned and hosted by C12 Group at no cost to the franchisee.
These requirements ensure brand consistency and provide a centralized platform for managing member records, payments, and communication within the C12 Group system. Franchisees need to be diligent in keeping their information updated and encouraging member participation in the online resources to maximize the benefits of the C12 Group network. Failure to comply with these standards could potentially lead to a breach of the franchise agreement.