What is the C12 Group franchisee's responsibility regarding the CRM on the online resource/website?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
After Franchisee commences operation, Franchisor will maintain an online C12 resource/website for Chairs and Members with downloadable resources, standard elements of franchise operation, and a mandatory CRM.
Member records will be stored on this resource, and Franchisee shall make payments to Franchisor through this resource unless Franchisor requires otherwise.
Unless approved by Franchisor, Franchisee may not use any other website URL or name, except the one Franchisor agrees to and assigns to Franchisee upon granting Franchisee the Territory (see "Territory Name" on the Summary Page).
Franchisee shall maintain current information on Franchisor's website(s) regarding Franchisee, Franchisee's local group meeting locations and times, local C12 events and news, and provide every C12 member an opportunity to participate in any global C12 web functionality (e.g., search for other members, benchmarking, bulletin board/blog functions, etc.).
Franchisee shall, without limitation, use the C12 agendas, facilitation standards, materials, segments, forms, logos, websites (both the general C12 website and the specific C12 site for the Territory and any website Franchisee authors for the Territory), and formats, and strictly follow the C12 Brand Standards Guide for paper and colors as directed without any deviation or substitution except as approved ahead of time in writing by Franchisor.
Franchisor will provide Franchisee with a localized C12 website URL that is descriptive of the Franchisee's Franchised Business and Territory (e.g. www.C12 Altlanta.com) and a C12 email address (e.g., Paul. Tarsus@C12forums.com) to help Franchisee establish a unique web face consistent with C12's overall online presence. These standardized elements are owned and hosted by Franchisor at no cost to Franchisee. Additional customizations can be negotiated at cost to Franchisee, and all related digital activities must be in compliance with C12 Brand Standards and approved prior to being live online as set forth in the Operations Manual.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, C12 Group maintains an online resource/website for its Chairs (franchisees) and Members, which includes a mandatory CRM (Customer Relationship Management) system. Member records are stored on this resource. The franchisee is required to make payments to C12 Group through this online resource unless C12 Group directs otherwise.
In addition to using the CRM, the franchisee is responsible for maintaining current information on C12 Group's websites regarding themselves, their local group meeting locations and times, local C12 events and news. They must also provide every C12 member an opportunity to participate in any global C12 web functionality, such as searching for other members or using benchmarking and bulletin board/blog functions.
The franchisee must adhere to C12 Group's basic business model and standard processes, including those related to websites. They must use the C12 Group websites (both the general site and the specific site for their territory) and strictly follow the C12 Brand Standards Guide. The franchisee also receives a localized C12 website URL and a C12 email address to help establish a unique web presence consistent with C12 Group's overall online presence. These standardized elements are owned and hosted by C12 Group at no cost to the franchisee. Any additional customizations are at the franchisee's cost and must comply with C12 Brand Standards and be approved before going live online.
These requirements ensure that C12 Group maintains a consistent brand image and that members have access to up-to-date information and resources. The mandatory CRM and the franchisee's responsibility to keep information current are crucial for managing member relationships and facilitating communication within the C12 Group network. Franchisees should be aware of these obligations and the costs associated with any website customizations they may want to implement.