Is a C12 Group franchisee's 'Radio or TV Advertising Spots' eligible for reimbursement?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 6: OTHER FEES]
| Eligible for Reimbursement | Ineligible for Reimbursement | |
|---|---|---|
| Print or Digital PR Campaign | Sports Team or Mission Trip Sponsorship | |
| Targeted Direct Mail Campaign | Event Hosting or Printing Costs | |
| Email Nurturing Campaign | Member, Vendor, or Prospect Gifts | |
| Targeted Social Media Advertising | Marketing Collateral/Material Purchase | |
| Google Ad Campaign | Lead or Contact List without Campaign | |
| Radio or TV Advertising Spots | Software Subscriptions/Membership Fees | |
| Event Sponsorship with Speaking Opportunity | Graphic Designer/Videographer Fee Consultant |
Note 3. When a franchisee submits a request for reimbursement of marketing expenses to us, we consider the nature of the marketing effort and the strategic intent behind it. The process for requesting reimbursement is set forth in the Operations Manual. To assess this, franchisees submit a document to us with detailed answers to the following questions:
-What is the purpose of the initiative? -What is the timeline?
-Who is your target? -How much will it cost?
-What exactly will you do? -What is the expected ROI and impact?
-How will you succeed? -How will you measure and report results?
Once a franchisee submits this document to us, we review and approve or deny the request within approximately 7-10 days. The following marketing expenses are currently already determined to be eligible or ineligible for reimbursement:
Local C12 Co-op Marketing | Upon approval, for qualifying expenses, we subsidize a portion equal to your Monthly effective royalty fee. You pay balance (e.g., if royalty fee is 25%, you pay 75% of marketing cost) |
Source: Item 6 — OTHER FEES (FDD pages 12–17)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, franchisees may be eligible for reimbursement for 'Radio or TV Advertising Spots'. The document specifies which marketing expenses are eligible or ineligible for reimbursement. To request reimbursement, a franchisee must submit a document with detailed answers to questions regarding the purpose, timeline, target, cost, planned actions, expected ROI and impact, success strategies, and measurement/reporting methods for the marketing initiative.
C12 Group reviews the reimbursement request within approximately 7-10 days of submission. The document states that 'Radio or TV Advertising Spots' are eligible for reimbursement. Other eligible marketing expenses include print or digital PR campaigns, targeted direct mail campaigns, email nurturing campaigns, targeted social media advertising, Google Ad campaigns, and event sponsorships with speaking opportunities.
However, the FDD also lists marketing expenses that are ineligible for reimbursement. These include sports team or mission trip sponsorships, event hosting or printing costs, member/vendor/prospect gifts, marketing collateral/material purchases, lead or contact lists without a campaign, software subscriptions/membership fees, and graphic designer/videographer/consultant fees. Therefore, C12 Group franchisees should carefully review the list of eligible and ineligible expenses before submitting a reimbursement request.
Additionally, the FDD mentions 'Local C12 Co-op Marketing' where, upon approval and for qualifying expenses, C12 Group subsidizes a portion equal to the franchisee's monthly effective royalty fee. The franchisee pays the balance. For example, if the royalty fee is 25%, the franchisee pays 75% of the marketing cost. This co-op marketing option provides another avenue for franchisees to potentially offset marketing expenses, subject to C12 Group's approval and the terms of the co-op program.