Is a C12 Group franchisee's 'Print or Digital PR Campaign' eligible for reimbursement?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 6: OTHER FEES]
| Eligible for Reimbursement | Ineligible for Reimbursement | |
|---|---|---|
| Print or Digital PR Campaign | Sports Team or Mission Trip Sponsorship | |
| Targeted Direct Mail Campaign | Event Hosting or Printing Costs | |
| Email Nurturing Campaign | Member, Vendor, or Prospect Gifts | |
| Targeted Social Media Advertising | Marketing Collateral/Material Purchase | |
| Google Ad Campaign | Lead or Contact List without Campaign | |
| Radio or TV Advertising Spots | Software Subscriptions/Membership Fees | |
| Event Sponsorship with Speaking Opportunity | Graphic Designer/Videographer Fee Consultant |
Note 3. When a franchisee submits a request for reimbursement of marketing expenses to us, we consider the nature of the marketing effort and the strategic intent behind it. The process for requesting reimbursement is set forth in the Operations Manual. To assess this, franchisees submit a document to us with detailed answers to the following questions:
-What is the purpose of the initiative? -What is the timeline?
-Who is your target? -How much will it cost?
-What exactly will you do? -What is the expected ROI and impact?
-How will you succeed? -How will you measure and report results?
Once a franchisee submits this document to us, we review and approve or deny the request within approximately 7-10 days. The following marketing expenses are currently already determined to be eligible or ineligible for reimbursement:
Local C12 Co-op Marketing | Upon approval, for qualifying expenses, we subsidize a portion equal to your Monthly effective royalty fee. You pay balance (e.g., if royalty fee is 25%, you pay 75% of marketing cost)
Source: Item 6 — OTHER FEES (FDD pages 12–17)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, a franchisee's 'Print or Digital PR Campaign' can be eligible for reimbursement. The FDD specifies which marketing expenses are eligible or ineligible for reimbursement. To request reimbursement, a franchisee must submit a document with detailed answers to questions regarding the purpose, timeline, target, cost, planned activities, expected ROI and impact, success strategies, and measurement/reporting methods for the marketing initiative. C12 Group reviews the request and either approves or denies it within approximately 7-10 days.
Specifically, the FDD lists 'Print or Digital PR Campaign' under the category of expenses that are already determined to be eligible for reimbursement. This pre-approval simplifies the reimbursement process for this type of marketing expense, as it is already deemed acceptable by C12 Group.
However, the level of reimbursement depends on the franchisee's gross billings and associated royalty fee. The FDD states that for qualifying expenses, C12 Group subsidizes a portion equal to the franchisee's monthly effective royalty fee, and the franchisee pays the balance. For example, if the royalty fee is 25%, the franchisee pays 75% of the marketing cost. The royalty fee percentage varies based on gross billings, ranging from 30% for billings between $0 and $13,000 to 17.5% for billings exceeding $80,001.