What is the C12 Group franchisee's obligation regarding information for the website directory?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
. Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
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- Website Directory Content. Before Franchisee commences operation, Franchisor will post and maintain easy-to-search information on Franchisee, Franchisee's Territory, noteworthy local information, and planned area event/meeting dates and locations on Franchisor's website if Franchisee furnishes the necessaryinformation.
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- Ongoing Consultation. After Franchisee commences operation, Franchisor will provide Franchisee with on-going telephone/email consultation regarding Territory development and member/group facilitation upon Franchisee's request.
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- Website Content.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, franchisees have specific obligations regarding the information presented on C12 Group's websites. Before commencing operations, the franchisee must furnish the franchisor with information that the franchisor will post on its website. This information includes details about the franchisee, the franchisee's territory, noteworthy local information, and planned area event/meeting dates and locations.
After operations begin, the franchisee must maintain current information on the franchisor's websites. This includes details about the franchisee, local group meeting locations and times, local C12 Group events and news. The franchisee must also provide every C12 Group member with an opportunity to participate in any global C12 Group web functionality, such as searching for other members, benchmarking, and using bulletin board/blog functions.
These obligations ensure that C12 Group maintains a consistent and up-to-date online presence, which is crucial for attracting and retaining members. By keeping the website current with relevant information, franchisees contribute to the overall success and visibility of the C12 Group brand. Failure to comply with these requirements could impact a franchisee's ability to effectively market their services and engage with members.