What is the C12 Group franchisee's obligation regarding the C12 introductory event?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions.
Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders.
Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, before a franchisee begins operations, C12 Group will collaborate with the franchisee to plan an initial C12 introductory event. An experienced C12 leader will travel to the franchisee's territory at no cost to the franchisee to present a C12 overview and introductory materials to local prospects, as well as help the franchisee answer questions. The franchisee is responsible for the cost of hosting the event locally, which typically involves a breakfast or luncheon, scheduled around the availability of one of C12 Group's leaders.
C12 Group will provide a turnkey direct mail or email campaign to help the franchisee generate prospects for this initial meeting. The funds available from the franchisee's Prepaid Marketing Fund will be used to directly fund this direct mail or email campaign.
In summary, C12 Group covers the cost of sending an experienced leader to the franchisee's territory to present at the initial event. The franchisee is responsible for the costs of hosting the event, such as providing a venue and refreshments, and these costs can be offset using funds from the Prepaid Marketing Fund.