Can franchisees negotiate additional customizations to their C12 Group website?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
These standardized elements are hosted by C12 at no cost to you.
Additional customizations can be negotiated at cost to the franchisee, and all digital activities must be in compliance with C12 Brand Standards and approved prior to being live online as set forth in the Operations Manual.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, franchisees have the option to negotiate additional customizations to their C12 Group website. C12 Group provides standardized website elements hosted at no cost to the franchisee. However, if a franchisee desires further personalization, they can negotiate these customizations, bearing the associated costs themselves.
It's important to note that any digital activities or website modifications must adhere to C12 Group's Brand Standards, as outlined in the Operations Manual. This ensures that all online representations of the C12 Group brand maintain a consistent and approved image. Therefore, any negotiated customizations are subject to approval before going live.
For a prospective C12 Group franchisee, this means that while there's flexibility to tailor their website, it comes with the responsibility of covering the expenses for those customizations. Moreover, franchisees must ensure that all changes align with the brand's standards and receive the necessary approvals from C12 Group before implementation. This balances individual customization with the need to maintain a unified brand identity across all franchise locations.