Is a C12 Group franchisee's 'Marketing Collateral/Material Purchase' eligible for reimbursement?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| Eligible for Reimbursement | Ineligible for Reimbursement | |
|---|---|---|
| Print or Digital PR Campaign | Sports Team or Mission Trip Sponsorship | |
| Targeted Direct Mail Campaign | Event Hosting or Printing Costs | |
| Email Nurturing Campaign | Member, Vendor, or Prospect Gifts | |
| Targeted Social Media Advertising | Marketing Collateral/Material Purchase | |
| Google Ad Campaign | Lead or Contact List without Campaign | |
| Radio or TV Advertising Spots | Software Subscriptions/Membership Fees | |
| Event Sponsorship with Speaking Opportunity | Graphic Designer/Videographer Fee Consultant |
Source: Item 6 — OTHER FEES (FDD pages 12–17)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, 'Marketing Collateral/Material Purchase' is specifically listed as an ineligible expense for reimbursement. This means that franchisees cannot seek reimbursement from C12 Group for any costs associated with marketing collateral or materials they purchase for their franchise.
C12 Group does outline other marketing expenses that are eligible for reimbursement, such as print or digital PR campaigns, targeted direct mail campaigns, email nurturing campaigns, targeted social media advertising, Google Ad campaigns, radio or TV advertising spots, and event sponsorship with speaking opportunities. Franchisees need to consider these eligible and ineligible categories when planning their marketing strategies and budgets.
It is important to note that C12 Group assesses reimbursement requests based on the nature and strategic intent of the marketing effort. Franchisees must submit a document detailing the purpose, timeline, target audience, cost, specific actions, expected ROI and impact, success strategies, and measurement/reporting methods. C12 Group reviews and approves or denies these requests within approximately 7-10 days. This process allows C12 Group to maintain control over brand messaging and ensure marketing efforts align with their overall strategy.