Is a C12 Group franchisee's 'Email Nurturing Campaign' eligible for reimbursement?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
| Eligible for Reimbursement | Ineligible for Reimbursement | |
|---|---|---|
| Print or Digital PR Campaign | Sports Team or Mission Trip Sponsorship | |
| Targeted Direct Mail Campaign | Event Hosting or Printing Costs | |
| Email Nurturing Campaign | Member, Vendor, or Prospect Gifts | |
| Targeted Social Media Advertising | Marketing Collateral/Material Purchase | |
| Google Ad Campaign | Lead or Contact List without Campaign | |
| Radio or TV Advertising Spots | Software Subscriptions/Membership Fees | |
| Event Sponsorship with Speaking Opportunity | Graphic Designer/Videographer Fee Consultant |
Note 3. When a franchisee submits a request for reimbursement of marketing expenses to us, we consider the nature of the marketing effort and the strategic intent behind it. The process for requesting reimbursement is set forth in the Operations Manual. To assess this, franchisees submit a document to us with detailed answers to the following questions:
-What is the purpose of the initiative? -What is the timeline?
-Who is your target? -How much will it cost?
-What exactly will you do? -What is the expected ROI and impact?
-How will you succeed? -How will you measure and report results?
Once a franchisee submits this document to us, we review and approve or deny the request within approximately 7-10 days. The following marketing expenses are currently already determined to be eligible or ineligible for reimbursement:
Source: Item 6 — OTHER FEES (FDD pages 12–17)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, an 'Email Nurturing Campaign' is listed as an expense eligible for reimbursement. However, the FDD also states that when a franchisee submits a request for reimbursement of marketing expenses, C12 Group considers the nature of the marketing effort and the strategic intent behind it. The process for requesting reimbursement is detailed in the Operations Manual.
To assess eligibility, C12 Group franchisees must submit a document with detailed answers to specific questions, including the purpose of the initiative, timeline, target audience, cost, planned activities, expected ROI and impact, success strategies, and measurement and reporting methods. Once this document is submitted, C12 Group reviews and either approves or denies the request within approximately 7-10 days.
This means that while 'Email Nurturing Campaigns' are generally eligible, approval is not guaranteed and depends on the franchisee's detailed plan and its alignment with C12 Group's strategic objectives. A prospective franchisee should carefully document their marketing plan and expected outcomes to maximize the chances of reimbursement approval. The franchisee should also consult the Operations Manual for the complete reimbursement request process.