Are C12 Group franchisees allowed to spend on non-qualifying marketing items?

According to the 2025 C12 Group Franchise Disclosure Document, franchisees are not restricted from spending on marketing items that do not qualify for reimbursement from the Prepaid Marketing Fund, or from spending amounts exceeding the $10,000 Prepaid Marketing Fund. However, the FDD stipulates that such costs will be the sole responsibility of the franchisee. This provides C12 Group franchisees with the flexibility to explore various marketing avenues beyond those approved for reimbursement, allowing for tailored strategies to suit their specific territory and business goals.

This latitude in marketing expenditure allows C12 Group franchisees to adapt to local market conditions and pursue innovative promotional activities. While the franchisor provides a framework of approved marketing initiatives, franchisees have the autonomy to invest in other areas they believe will generate leads and foster business growth. However, it's crucial for franchisees to carefully evaluate the potential return on investment for these non-qualifying marketing expenses, as they will not be reimbursed by C12 Group.

Prospective C12 Group franchisees should consider this aspect of the franchise agreement when budgeting for their initial and ongoing marketing expenses. While the Prepaid Marketing Fund offers a foundation for approved marketing activities, franchisees should be prepared to allocate additional funds for non-qualifying marketing items if they wish to pursue a broader range of promotional strategies. Understanding the C12 Brand Standards Guide is also essential to ensure that all marketing efforts, whether qualifying or non-qualifying, align with the brand's overall image and messaging.