When must the C12 Group franchisee schedule the C12 executive briefing event?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
To co-plan a C12 executive briefing event, where an experienced C12 leader, peer, member, or other contributor will travel to your Territory at no cost to you to provide a C12 overview presentation to prospects and help you to address questions (FA Section III).
You will incur the cost of locally hosting the event and you must schedule this event to coincide with the availability of one of C12's leaders or designated representatives.
This is not a part of the Prepaid or Co-op Marketing funds.
C12 will conduct on your behalf a turnkey direct mail campaign as one means to generate prospects for these initial meetings (hereinafter "C12 Direct Mail Campaign") (FA Section III).
C12 has arranged for mailing lists, a contracted mail house, marketing materials, and options for letter format and style from which you may select when you order a C12 Direct Mail Campaign in conjunction with your first Introductory Event.
C12 will subsidize and co-op a portion of your campaign's cost (i.e., currently 17.5-30% based on your prevailing monthly royalty fee as a % of billings), as further described in 14 below (FA Section III), and the balance of the cost will be paid from the Prepaid Marketing Fund that has been designated from your Initial Franchise Fee.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, as part of the continuing assistance that C12 Group provides to its franchisees, C12 Group will co-plan a C12 executive briefing event. At this event, an experienced C12 Group leader, peer, member, or other contributor will travel to the franchisee's territory at no cost to the franchisee to provide a C12 Group overview presentation to prospects and help the franchisee address questions.
The franchisee will incur the cost of locally hosting the event. The franchisee must schedule this event to coincide with the availability of one of C12 Group's leaders or designated representatives.
C12 Group will also conduct a turnkey direct mail campaign to generate prospects for these initial meetings and will subsidize a portion of the campaign's cost, with the balance paid from the Prepaid Marketing Fund that has been designated from the Initial Franchise Fee.