What is the C12 Group franchisee responsible for regarding the introductory event?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
Before Franchisee commences operation, Franchisor will work with Franchisee to co-plan an initial C12 introductory event, where an experienced C12 leader will travel to Franchisee's Territory at no cost to Franchisee to provide a C12 overview presentation and introductory C12 materials to Franchisee's local prospects and help Franchisee answer questions.
Franchisee will incur the cost of locally hosting the event (typically a breakfast or luncheon) which will be scheduled to coincide with the availability of one of Franchisor's leaders.
Franchisor will provide Franchisee with a turnkey C12 direct mail campaign and/or email campaign to assist in generating prospects for this initial meeting.
Moneys available from Franchisee's Prepaid Marketing Fund will directly fund this direct mail or email campaign.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to C12 Group's 2025 Franchise Disclosure Document, the franchisee is responsible for the costs associated with hosting the initial introductory event. C12 Group will collaborate with the franchisee to plan this event, and an experienced C12 Group leader will travel to the franchisee's territory to present a C12 Group overview and provide introductory materials to local prospects, at no cost to the franchisee for the leader's travel.
The franchisee's financial responsibility includes covering the costs of locally hosting the event, which is typically a breakfast or luncheon. This event is scheduled based on the availability of one of C12 Group's leaders. C12 Group provides a turnkey direct mail or email campaign to help the franchisee generate prospects for the introductory meeting, and the funds for this campaign come directly from the franchisee's Prepaid Marketing Fund.
In summary, while C12 Group provides support in terms of planning, leadership presence, and marketing materials, the franchisee bears the direct costs of hosting the introductory event, such as venue, food, and beverages. This is a common arrangement in franchising, where the franchisor provides brand support and expertise, while the franchisee covers local operational expenses.