Is a C12 Group franchisee required to contribute to the advertising that C12 Group conducts?
C12_Group Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Maintaining, at our sole discretion and budget, a program of C12 brand advertising and publicity in national and regional/local online and print publications as well as websites to help drive leads through our website and home office to Area Chairs across the network (FA Section III). There is no advertising or marketing fund applicable to you with respect to this national advertising. There are no advertising or marketing cooperatives among franchisees. There is no advertising council that advises C12 with respect to its advertising. C12 utilizes primarily its in-house staff in developing advertisements but may from time to time retain advertising or marketing firms and/or graphic design artists to contribute to any particular campaign. There is no requirement that you expend any particular amount on advertising and/or marketing beyond the initial $10,000 in Prepaid Marketing paid along with the franchise fee. We also provide you with sample formats and artwork to assist with your local efforts,. If you do conduct advertising, we require you to follow the C12 Brand Standards Guide (FA Section III). There are no other advertising cooperatives or councils in place.
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- Performing marketing and promotions in your Territory by spending the Prepaid Marketing Fund on initiatives that directly promote the formation of new C12 Business Forums in your Territory. Prepaid Marketing expenditures that qualify for payment include C12 Direct Mail
Campaigns related to C12 introductory events or meetings, procurement of qualifying lists of leads, local advertising, banners and other displays for exhibiting, event sponsorships, and emarketing. The use of the Prepaid Marketing Fund and percentage used for different approved expenditures vary for each individual practice and Chair.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–29)
What This Means (2025 FDD)
According to the 2025 C12 Group Franchise Disclosure Document, franchisees are not required to contribute to national advertising efforts. C12 Group manages its brand advertising and publicity at its own discretion and budget, utilizing online and print publications to generate leads for Area Chairs. There is no advertising or marketing fund that franchisees are required to contribute to for national advertising, nor are there any advertising or marketing cooperatives among franchisees. C12 Group primarily uses its in-house staff for developing advertisements but may occasionally hire outside firms.
Beyond the initial $10,000 Prepaid Marketing fee, franchisees are not required to spend any particular amount on advertising or marketing. C12 Group also provides sample formats and artwork to assist franchisees with their local advertising efforts, and franchisees are required to adhere to the C12 Brand Standards Guide if they choose to conduct advertising.
C12 Group does maintain a Marketing Co-op where they may pay a share of the cost of marketing expenses at a rate equal to the franchisee's monthly royalty fee percentage. This co-op is between the franchisee and C12 Group, not between franchisees. C12 Group also provides an annual credit of $500 for franchisees to purchase promotional materials from their online store.