According to C12 Group's 2025 Franchise Disclosure Document, a franchisee can request an accounting of the marketing fees by submitting a written request to C12 Group. In the fiscal year ending December 31, 2024, C12 Group spent $346,680 on marketing fees. Of this amount, 53% was allocated to media placement, 42% to media production, 4% to administrative expenses, and 1% to other marketing expenses.

This process allows C12 Group franchisees to stay informed about how marketing funds are being utilized. By submitting a written request, franchisees can gain insights into the allocation of marketing expenditures, ensuring transparency and accountability in the use of these funds. This can be particularly important for franchisees who want to understand how their marketing contributions are being leveraged to promote the C12 Group brand and attract new members.

Understanding the breakdown of marketing expenses can help franchisees assess the effectiveness of different marketing strategies and provide feedback to C12 Group. While franchisees are not required to contribute to national advertising beyond the initial $10,000 Prepaid Marketing fee, knowing how C12 Group allocates its marketing budget can inform their own local marketing efforts and decisions. This transparency can foster a stronger partnership between C12 Group and its franchisees, aligning their goals and strategies for business growth.